1. Purposeful Speed Networking
Traditonal networking sessions can be chaotic and overwhelming. Consider implementing structured speed networking with a purpose:
Matchmaking Algorithms: Use event apps to match attendees based on their interests, industry, or goals. Schedule short, focused meetings.
Themed Sessions: Host speed networking around specific themes(e.g., sustainability, digital transformation, leadership). This ensures meaningful connections.
2. Interactive Workshops
Move beyond passive lectures and engage participants through interactive workshops:
Collaborative Problem-Solving: Pose real-world challenges related to the industry. Encourage attendees to work together and find solutions.
Design Thinking Sessions: Facilitate brainstorming and ideation. Encourage creativity and cross-functional collaboration.
3. Gamified Networking
Gamification asdds an element of fun and encourages interaction:
Scavenger hunts: Create a list of people or specific tasks(e.g., “find someone who has worked in three different industries”) Participants connect while completing the hunt.
Trivia or Quiz Challenges: Incorporate industry-related questions. Winners get to network with experts or receive exclusive access.
4.Unconventional Spaces
Break away from the standard conference room set-up:
Outdoor Mixers: Host networking sessions in gardens, rooftop terraces, or courtyards. Fresh air and natural surroundings encourage relaxed conversations.
Art Galleries or Museums: Combine networking with cultural experiences. Attendees can discuss art while making connections.
5. Post-Event Follow-up
Networking doesn’t end when the event does:
Personalized Follow-Up Emails: Send tailored messages to each attendee, summarizing discussions and suggesting next steps.
LinkedIn Connections: Encourage attendees to connect on LinkedIn. Share event highlights and continue the conversation online.
Remember, innovative newworking strategies can set your corporate events apart, attracting both new clients and repeat business.
