wpmaster September 19, 2019
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In today’s fast-changing, competitive business environment, excellent customer service is essential for success. In fact, service may be the key to differentiating your business from the competition and the best way to retain customers..
- Reward your client. Provide them with a lead; help them generate business.
- Use your clients’ services if possible and buy their products. There is no better way to build loyalty.
- Send thank-you notes for their business after an event you planned for them.
- Return phone calls promptly. Since so many people don’t return calls, you automatically gain an advantage when you do.
- Do what you say you are going to do.
- Do things when you say you’re going to do them.
- Under-promise and over-deliver.
- Be accessible. Show clients that you are available and willing to help them whenever there is a problem. Your business should be open to meet the convenience needs of your customers.
- Be credible. If you don’t establish trust right away, potential customers may jump to your competitors.
- Appearance to some extent counts. Perception is reality, and the reality is that people do judge a book by its cover.
- Stay in touch. Remember the best clients are your current ones. Don’t take them for granted. Keep on top of their wants and needs.
- Have a “strategy plan to send to customers if you make a mistake. Just saying, “I’m sorry” is not enough.
- Promote your clients’ products and services. By bringing business to your clients, is thest way to retain customers and you ensure you will have a customer for life.
- Make it as easy as possible for clients to do business with you. Do things for the client’s convenience, not yours. The easier you can make it for your client to do business with you, the more business you will have. Determine all the ways you can eliminate the “hassle factor.”
- Periodically send client’s an invoice stamped “no charge.” This will help your clients remember you. If it is unexpected it will have a greater impact.
- Establish an event advisory panel. Only by knowing your clients’ wants and needs can you successfully grow your business and be totally customer-oriented.
- Hire mystery people to attend the event to find out how good your event really is.
- Be a resource. No matter what your client needs, try to find it for him, even if it has nothing to do with your business.
- Shower client with your knowledge of the event industry.
- Speak your client’s language. Don’t use jargon they can’t understand.
- Have a great attitude.
- Treat your event staff well. If they are treated poorly, there is a good chance they’ll treat your clients badly.
- Give your clients what they want, when they want it, the way they want it.
- Give back to your best clients. If you run a special event promo offer for first-time clients, make sure to offer a promotion to your current clients
- Never show indifference toward your clients. In a study on why people stopped dealing with a company, 68% said they left because of an attitude of indifference by the owner, manager or employees.
